Getting ready for the 2010 Ride - Recruitment is strong

Strong recruitment for 2010 Ride for the Cure Monday, August 16, 2010-->

“You don’t need strong legs to join the Ride for the Cure team, you just need to have the heart!” That’s the message from a seasoned rider, Jeff Martens , Brand Director, Lucentis & Visudyne, who has participated as an organizer and cyclist in the event since it began six years ago. Recruitment for the annual event has been strong to date. “Our goal was to get more than 50 participants in the Toronto to Montreal trip this year, and I am happy to report that we have surpassed that goal,” he says.
Jeff also wants to discredit the myth that you have to be an ultra athlete to take part in the last day ride event. The 70 km part of the ride goes from the Ontario-Quebec border to head office. “If you’re not an experienced cyclist, but you want to participate, the last day ride is perfect for you,” Jeff adds. “All you need is to know how to ride a bike and raise $250 for breast cancer. Cyclists of all levels are welcome.”

Words of encouragement

“Most important... believe that you can do the ride. It’s like climbing a big hill. If you see yourself at the top, you’ll get there!” Jean-Charles Hébert , National Sales Director, Oncology, and a rider since the event started

“The ride is an amazing experience all done for a great cause. Don’t be afraid to get on the bike (you will fall – I did three times last year!) It’s great exercise and you get to see the country and enjoy the scenery.” Joe Guido , Director of IT, CIO and a rider for the second year

“This is my first year cycling the 600 kilometres! Getting moral support from my family, friends and colleagues feels amazing. Even better is giving support to people who really need it, all the while getting fit!” Carmen Ruiz , Artwork Packaging Coordinator, Supply Chain